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Accenture video analytics
applied

APPLY ACTIONABLE METRICS
TO DRIVE BUSINESS SUCCESS

Accenture Video Analytics is designed to enhance business performance, as measured through several key performance indicators.



Content Play Rate
Personalized content recommendations and catalog optimization

Content Monetization
Relevant and tailored product recommendations and a guided sales negotiation process

Net Promoter Score Increase
Relevant, tailored conversations and offers during customer interactions

Customer Base Growth
Leveraging tailored services and offers to increase new acquisitions

Service to sales Conversion
A next best action paradigm to help convert customer requests into sales conversations

Churn Reduction
Churn risk prediction through analytics, with context and real time access to next best offers to aid customer retention

Time to Market Reduction
Reusable configuration rules in the database for new offer launches

Customer Engagement Increase
Provide personalized customer experiences to drive custom

HOW ACCENTURE VIDEO
ANALYTICS GENERATES VALUE

Accenture Video Analytics provides a set of capabilities that enable all of your business functions to drive value from data. Our machine-learning models can be applied to a multitude of use cases, including:

  • Increase consumer video content consumption by predicting actions to change behavior
  • Drive scale to support segmentation and support monetization strategies

  • Reduce churn by identifying viewer behavior and predicting viewing patterns that correlate to drop offs/churn
  • Identify segmentation and marketing actions required

  • Predict optimizations to consumer experience e.g. content discovery, imagery, personalization to drive viewership, customer contact actions

  • Predict action required to maintain acceptable QoE by consumer segment
  • Target optimization of networks and address device issues to manage costs and reduce churn

  • Forecast advertising inventory capacity/availability for targeted/non-targeted advertising
  • Provide analytics to support day-to-day monitoring and troubleshooting of data-driven advertising operations

  • Targeted advertising with deterministic segments for cross-channel devices (web, apps, set-top boxes)
  • Audience extension using advanced “look-alike” of deterministic segments to allow targeted advertising, content recommendations, personalization and marketing campaigns

  • Predict channel packaging strategies by simulating the customer segment and financial impact of adjusting cable packages
  • Drive marketing actions and pricing/bundling strategies to optimize performance

  • Hyper-personalize the user experience and optimize KPIs with real-time decision management and analytics
  • Deploy personalized user messages at optimum times with multi-channel interaction management
  • Manage user communications and experiences leveraging predictive, adaptive, real-time analytics

  • Provide insights into overall channel performance to support carriage agreement negotiations
  • Measure the relative profitability of content bundles to determine optimal package line-up by customer segments

  • Provide insights to support content commissioning and acquisition
  • Optimize hit rates, overall content performance and ROI
  • Predict commissioning and acquisition attributes that drive success rates

ADD VIDEO MARKETING AND
MONETIZATION SERVICES

Power your marketing campaigns with Accenture's comprehensive portfolio of marketing and monetization consulting services.

VIDEO MARKETING AND MONETIZATION SERVICES

We help you get more. More from marketing investments. And more revenue from content. Helping you identify and market the best profiles. And deliver new levels of engagement. The result: Precise targeting. Higher subscriptions. More satisfied viewers. Fewer service calls.

INTEGRATION WITH
VIDEO PLATFORMS

Combine the force of Accenture Video Analytics with your video platform.

GO END-TO-END ACCENTURE FOR A FULLY DATA-DRIVEN PLATFORM

Accenture Video Solution (AVS) applications are ready to go with a set of pre-integrated Accenture Video Analytics analytics capabilities, giving you the power to continually monitor user behavior and the customer experience from the moment you launch. AVS APIs are fully data-driven, helping maximize customer experience personalization and KPI optimization, and providing immediate insights into the performance of your video service.

DISCOVER THE ACCENTURE VIDEO SOLUTION WEBSITE

UNLOCK THE DATA IN YOUR EXISTING VIDEO PLATFORM

Accenture Video Analytics can be easily integrated into existing third party video platforms. Use both the AVA SDK, which is compatible with a large number of technologies to make your applications AVA ready, and the AVA extensible data model, which can be connected to any data source. Exploit from day one an extensive range of metrics, batch or real time and a library of analytics models.

HOW WE DO IT

The AVA SDK

collects user data from both the user interface and server-side components, providing granular details on every customer journey, from authentication to content discovery and video playback.

Our data quality program

certifies that complete, relevant and quantitive data is collected for every KPI. Our system ensures that the data is of a high standard and that all data sources pertaining to that specific KPI have been utilized effectively.

Our team of data scientists

Our team of data scientists

can set-up and fine tune the analytics model of your choice. With extensive experience and comprehensive tools, they are also on hand to advise and make recommendations.



Re-imagine Your Digital Video Business

ACCENTURE DIGITAL VIDEO



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