Digital channels can vastly expand a brand’s customer experience, but many companies’ omni-channel capabilities have not kept pace.
To create the relevant, intuitive experiences consumers demand, companies need cross-channel order visibility, internationalization, segmentation, predictive analytics, dialogue marketing and personalization capabilities. We have found that achieving consumer relevance across all channels, consumer intent segments, and geographies is a key differentiator between high and low performers.
Accenture Interactive’s Commerce services provide unique end-to-end capabilities that help you drive revenue and optimize your operations—combining our deep industry know-how, technology insights and global scale.
It means you reap the benefits of more integrated, scalable technology and back-end processes, as well as leveraging cross-channel marketing expertise, greater organizational flexibility and collaboration.
In today’s omni-channel commerce world, consumers, employees and business partners are leveraging a variety of channels to reach their objective, whether that is to research product information, complete transactions, or collaborate.
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SAP Hybris and Accenture Interactive: An award-winning alliance
Accenture is currently the only Global Strategic Partner of SAP Hybris, and has been recognized as Global Partner of the Year three years running.
Since 2011, we have been helping clients implement innovative omni-channel commerce solutions. With the ability to deliver SAP Hybris services globally, Accenture Interactive leverages its extensive digital capabilities and deep experience working with SAP Hybris to help businesses transform commerce and sell more goods, services and digital content through virtually every touchpoint, channel and device.
Our end-to-end commerce services help companies transform the customer experience via omni-channel expertise. From channel strategy development to actual device provisioning, and from marketing and consumer insight to logistics and customer support, we have helped companies realize the potential of omni-channel commerce.
Casual Male needed to develop a digital presence that would align to their physical store concept of the new Destination XL brand.
The Destination XL solution would need to provide multiple ways for customers to understand the product assortment (over 15,000 styles) and allow them to quickly locate product options based on a variety of criteria, easily identify their favorite Casual Male products and seamlessly shop with one cart across the website.
To help Casual Male create an online presence that would mirror the brick-and-mortar experience, Accenture Interactive executed a multi-phase strategy that leveraged new learnings as well as proven experience in the digital space.
Accenture is helping Lacoste quickly establish an optimized digital presence in a strategic market with the cloud–enabled, multichannel Accenture E-commerce Solution for China.
Lacoste selected Accenture due to its multichannel platform, excellent track record in navigating the legal and cultural challenges related to launching online businesses in China, and ability to deliver quality online experiences to Chinese consumers for other brands and businesses.
Through close collaboration, Accenture is helping Lacoste achieve its goal of turning China into its largest retail market through an optimized digital presence.
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Accenture Interactive partners with leading organizations to create delightful customer experiences with transformative business results.
We bring together design, marketing, content, and commerce services to serve today’s digital customer and drive higher levels of engagement, loyalty and performance for our clients.
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