Digital channels hold the potential to vastly expand the customer experience, yet many companies’ omni-channel capabilities have not kept pace with the digital evolution.
To create the relevant, customized experiences consumers demand, companies need cross-channel order visibility, internationalization services, segmentation, predictive analytics, dialogue marketing and personalization capabilities. We have found that achieving consumer relevance across all channels, consumer intent segments and geographies is a key differentiator between high and low performers.
Maintaining relevance—what we call the “R Factor”—requires actionable data insights, segmented content and enabled technologies, as well as continual monitoring and response to new consumer insights.
The Accenture Omni-channel Commerce Solution provides unique end-to-end capabilities that help you drive revenue and optimize your operations – combining our industry know-how, technology insights and global scale.
It means you reap the benefits of more integrated, scalable technology and back-end processes, as well as leveraging cross-channel marketing expertise, greater organizational flexibility and collaboration.
In today’s omni-channel commerce world, consumers, employees and business partners are leveraging a variety of channels to reach their objective, whether that is to research product information, complete transactions, or collaborate.
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For the second consecutive year, Accenture is proud to be awarded the hybris Global Partner of the Year 2014. Working together since 2011, we provide our clients with digital transformation capabilities that help build profitable, long-term customer relationships.
hybris delivers OmniCommerce: state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, as well as providing its customers a single view of the business.
With the acquisition of Acquity Group’s expertise in design, strategy and technology, including implementation of industry-leading platforms, Accenture Interactive will further strengthen its digital marketing and eCommerce capabilities.
Acquity Group balances (sm)art and science to create memorable experiences for today’s connected consumers. We help companies grow and evolve through integrated and dynamic strategy, marketing, creative, and technology solutions.
Accenture’s end-to-end services help companies transform the customer experience via their omni-channel commerce capabilities. These include:
Front-end customer facing services including creative experience design, content services, merchandising, customer care, as well as the development and integration of web sites, mobile, and interactive platforms at the point of commerce
Back-end services such as marketing, supply chain and finance coupled with operational enablers like analytics, logistics, payment processes, and application & infrastructure management
And strategy services where our team can help optimize your marketing operations by leveraging customer insights to develop the most relevant value propositions for the most effective channel mix.
In 2010, Casual Male approached Acquity Group to develop a digital presence that would mirror the physical store concept of the new Destination XL brand.
The Desintation XL solution would need to provide multiple ways for customers to understand the product assortment (over 15,000 styles) and allow them to quickly locate product options based on a variety of criteria, easily identify their favorite Casual Male products and seamlessly shop with one cart across the website.
Accenture is helping Lacoste quickly establish an optimized digital presence in a strategic market with the cloud–enabled, multichannel Accenture E-commerce Solution for China.
Lacoste selected Accenture due to its multichannel platform, excellent track record in navigating the legal and cultural challenges related to launching online businesses in China, and ability to deliver quality online experiences to Chinese consumers for other brands and businesses.
Through close collaboration, Accenture is helping Lacoste achieve its goal of turning China into its largest retail market through an optimized digital presence.
While Tommy Bahama appeals to customers with its distinct island lifestyle brand, the company realized that it could not fully meet non-stop customers’ shopping needs—or its growth goals—without an omnichannel presence.
Working together, Tommy Bahama and Acquity Group created a foundation for a global online brand. Since the launch of TommyBahama.com, Tommy Bahama has seen the stock in its brand rise with its continued worldwide expansion.
Omni-channel crosses industries,
channels, and devices
Today’s omni-channel world requires speed and agility to reach your customers across all digital channels at the optimal point of decision. Whether B2C or B2B, understanding your customers and their needs is critical to the success of any organization.
Video – 3:26
Building the B2B Omni-channel
Commerce Platform of the Future
Accenture teamed with hybris on a study commissoned by Forrester, and found that B2B buyers are already using their B2C experiences to drive their B2B expectations, and the B2B sellers were racing to deliver rich omni-channel experiences.
Forrester's Andy Hoar, who conducted the study on our behalf, presented the key findings and recommendations in this webinar.
Webinar: Customer Desires vs. Retailer
Capabilities with Forrester, hybris and
We have teamed up with Forrester's Peter Sheldon, who led our Customer Desires vs. Retailer Capabilities white paper, to produce a webinar to discuss the following topics.
The omni-channel retail landscape in 2014
Why omni-channel is now a customer imperative
Mastering omni-channel, from organization to technology
Accenture Interactive Customer Journeys
Omni-channel customer journeys explore industry engagement across channels and devices.
Today’s omni-channel world requires speed and agility to reach your customers in the right way and at the optimal point of decision. Whether B2C or B2B, understanding your customers and their needs is critical to the success of any organization.
This is why Accenture developed industry customer journeys that focus not solely on the customer experience, but help identify what is needed to enable, support and deliver them seamlessly across channels and devices.
Step-by-step the AI Customer Journeys examine the “Customer Experience” as well as the enablers needed to deliver & support it including:
Platform & Tools
Metrics & Analytics
Accenture Case Studies
In today’s omni-channel world the business imperative is to achieve enduring customer relevance. Accenture’s end-to-end capabilities, from vision to design, and development to operations, drive real business results @ scale.
Accenture’s Omni-channel Commerce Solutions can help your company realize the revenue potential, operational synergies, and customer loyalty benefits of omni-channel commerce. Our end-to-end capabilities are now further strengthened by our recent acquisitions of Fjord and Acquity Group
Our industry knowledge and global experience in omni-channel technology excellence and alliances will help you make the most of your investment. Uniquely skilled, as well as fully flexible and scalable, we use innovative thinking to extend your reach without multiplying costs.