Accenture Media Management works with many of the world’s largest advertisers, helping them to pinpoint the areas where marketing investment is underperforming – and then take action.
Whether it's traditional or digital channels or both, we can assist with all manner of offline and online media - television, radio, print, web and mobile - and create the ideal mix based on your media goals.
We have access to a global network of assets, capabilities and the largest and most diversified group of professionals in the world. Our global presence along with our solid methodologies and corporate values ensure consistent quality delivery, worldwide.
To learn more, download the PDF, “Navigating the Digital Media Market”. [PDF, 711KB]
Accenture Media Management helps many of the largest advertisers manage their media value, identifying where they can achieve greater efficiency, effectiveness, and return on investment.
Using data with real prices/outcomes where possible, we assess the quality of your overall media value and monetize the costs. We’ll give you action-focused reviews and recommend ways to increase your media value and digital media effectiveness.
We offer impartial advice on the makeup and structure of media planning and strategy, helping you to devise media plans that balance cost and quality. Our expert consultants will make sure you’re prepared for audit meetings.
Identify the best agency you for your needs. Our end-to-end service includes devising agency long lists, facilitating credential meetings, writing briefs, setting up templates and scorecards, calculating cost baseline and creating agency comparisons and capability summaries.
Getting the process right between internal and external stakeholders is key to improving media effectiveness. We audit the media process from briefing to post-buy reporting, covering timelines, approval stages, information flow and documentation.
We help clarify and track revenue among clients, agencies and contractors, while encouraging good industry practice. Advertisers can rest at ease, as we’ll be following revenue streams and providing support throughout the contractual process.
Accenture Media Management makes sure that advance invoices have been credited, and verifies that invoiced ads were actually aired. We also check that discounts and agency fees are compliant with contracts, and that amounts invoiced are consistent and correct.
Our media professionals work with many of the top advertisers in the world. We audit over $14 billion of advertising spending per year globally – more than five times our nearest competitor.
We have the unique capability to supply streamlined, web-enabled results from the world’s largest single consolidated database. We also have access to a global network of assets, capabilities and the largest and most diversified group of professionals in the world.
It’s this combination that lies behind many of the world’s leading marketing organizations, increasing their media effectiveness and transforming their businesses.
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