CAPABILITY


Accenture and hybris: Bridging the Digital Divide

Advanced omni-channel commerce solutions that drive customer engagement

Overview

The Accenture and hybris alliance helps global companies optimize omni-channel capabilities end-to-end, and front-to-back including customer-facing functions, operations and service. Our combined capabilities are enhanced by digital marketing solutions provided by Accenture’s acquisition of Acquity Group, as well as the acquisition of hybris by enterprise solutions powerhouse SAP. Accenture and hybris also have a robust ecosystem of alliances with omni-channel service and solutions providers including Adobe.

Digital Divide

Advanced Omni-channel commerce solutions that drive customer engagement


Using multiple channels (web, mobile, social, store) as part of the buying decision is now standard, both for consumers shopping for everyday purchases and businesses replenishing supplies and inventory. Consequently, business-to-consumer (B2C) and business-to-business (B2B) organizations that cannot deliver a seamless, ‘one-stop-shop’ or omni-channel commerce experience put sales, customer engagement and brand reputation at risk.

Why Accenture

The Accenture and hybris alliance is unique: combining leading edge, global capabilities and industry-specific services to deliver seamless, richer customer experiences across all channels and geographies needed to identify, convert, and delight customers and increase their engagement.

We have a long and illustrious history of working together to deliver hybris-based platforms across a range of industries for both B2C and B2B markets:

  • Accenture became the first hybris Global Strategic Partner.

  • Accenture was named hybris 2013 Global Partner of the Year.

  • hybris, acquired by SAP in 2013, is proud to be among the top two or three vendors rated “leader” by the principal analyst firms.

  • Accenture and SAP have been strategic partners for over 30 years. SAP is the world’s #1 provider of enterprise solutions, and Accenture is the largest implementer of SAP ERP platforms.

  • Acquity Group, acquired by Accenture in 2013, was a hybris Platinum partner, and named the hybris North American Partner of the Year in 2011 and 2012 for both sales and implementations.

Working hand in hand with our clients we combine each organization’s individual capabilities to form a comprehensive solution that is unmatched in driving superior omni-channel commerce experience and results.

Analysis

Most (78 percent) respondents to Accenture's CMO research believe that marketing will undergo fundamental changes over the next five years. Many marketing organizations have been slow to refine their operations even though they acknowledge the need to do so because of several barriers related to:

Marketing’s traditional position in the business. Most organizational areas, such as finance, human resources and supply chain management have already refined their operations through multiple generations of enterprise resource planning projects. These projects sometimes passed marketing by because marketing was thought of as too unique - even too creative - for such process and technology-driven structures.

Marketing’s unique skill set and focus. The marketing function attracts big ideas people who typically focus on design over process discipline. They often act as right-brain creatives before they think like left-brain project managers. As a result, marketing teams tend to be less oriented toward thinking about efficiency and effectiveness.