Analytics Strategy as a Market Differentiator
Having an enterprise analytics strategy is essential to becoming an insight powered enterprise.
More and more organizations have discovered the power of analytics to out-think and out-execute the competition. Market-leading companies capitalize on opportunities to exploit analytics as a distinct advantage — integrated business processes and capabilities that together serve customers in ways that are differentiated from competitors.
Harnessing big data and analyzing it to make insight-driven decisions is a business imperative in today’s digitally enabled world. Accenture helps clients to navigate their digital journeys and change the way the world lives and works.
Take the Analytics Led Transformational Journey
High performing organizations know that data and information is one of their most valuable assets. Getting analytics right requires a clear vision, precision engineering, and a readiness to make course corrections while in motion.
Health analytics provide the critical foundation for Catholic Health Initiatives to improve care for at-risk populations
We worked with Catholic Health Initiative (CHI) to evolve their enterprise analytics strategy by enhancing existing architecture and infrastructure. Our next-generation approach provided a unified way to monitor cost and quality of care.
We worked with CHI on strategy and implementation of population-health analytics. Analytics-powered capabilities offer insights that enable organizational leaders to see risks more clearly, control costs and enhance the quality of care—particularly among at-risk populations such as the elderly, poor and people with chronic conditions.
After working with CHI leaders to evolve their enterprise analytics strategy, we enhanced the existing architecture and infrastructure to support a comprehensive population-health initiative. This next-generation approach provided a unified way to monitor costs and the quality of care.
Achieving Customer Relevance Through Analytics
One of Brazil’s largest retailers sought our expertise to reposition itself in a rapidly evolving market. We helped by devising a five-year strategic plan to deliver a better customer experience and attain greater customer relevance.
Together, the retailer and Accenture set up a cross-function business intelligence unit that would help the company use analytics to capture actionable customer and transaction data to provide a 360-degree view of the customer and deep insights into customer behavior. Leveraging Accenture Interactive’s deep marketing analytics experience, the company was also able to channel marketing insights to create new, innovative store concepts that will help rejuvenate its brand and boost sales.
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Learn how advanced analytics capabilities helped a global apparel manufacturer achieve its growth strategy.
The footwear and apparel company found that its existing organization lacked the clear structure, alignment and accountability needed to put its analytics roadmap in motion at the pace required. Accenture helped to create an integrated analytics operating model and talent strategy that could scale advanced analytics effectively and efficiently across the company.
Data is the currency of the digital economy. Accenture helps organizations crack the code on how to drive real business transformation through analytics. This video shares highlights of our point of view.
Accenture discusses the modern data supply chain, which allows enterprises to move, manage and mobilize an ever-increasing amount of data across the organization for consumption by people and things.
“We Economy” pioneers will drive positive change on a global scale by stretching their traditional boundaries — realizing ambitions that transcend single business or industry.
When it comes to driving real business transformation through analytics Accenture is helping organizations in four key areas:
The business of your data: Data is the currency of the new economy. But data without insight is just numbers. Accenture helps manage the deluge of data and isolate insights that are actionable for the business. By freeing data to move seamlessly across the data supply chain, we help clients isolate insights that are actionable, tapping into the business of their data to drive new revenue streams.
Intelligent technology: Highly automated processes and artificial intelligence are creating intelligent technology. From black boxes to pragmatic innovation, organizations can make smarter decisions at speed and scale with automation and intelligent technology. Accenture helps apply machine learning and data science techniques to deconstruct and predict potential customer behavior and enterprise performance.
Exploratory disruption: Disruption is creating great opportunities where technology meets business. Through asset-powered agility, Accenture helps organizations explore new ways to continually find value through innovation—mastering disruption by perceiving, deciding and executing faster than the rest. Accenture helps its clients move from data to decisions faster by adopting advanced analytics offerings, tools and techniques.
Creating a culture of action: Talent powers the analytics machine. High performers use a multi-pronged talent sourcing strategy to manage the talent they have well, and go outside the organization to secure talent wherever they can find it. Accenture helps its clients optimize their analytics team, applying analytics to each corporate goal, breaking down silos and allowing data and insights to flow throughout the business under a unified digital vision.
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