The Accenture Ramadan initiative was dedicated to make a significant difference in the lives of the needy.
Through the participation of clients in this initiative, Accenture donated AED/SAR 200 on their behalf towards a charitable cause in the UAE or KSA.
This initiative was open throughout the holy month of Ramadan. The clients participated by sending an email of the unique Ramadan souvenir sent to them and by doing so Accenture made donations on their behalf to charity. Pictures are available in the gallery for viewing.
The Ramadan initiative was much appreciated by Accenture clientele. The direct-mailer creatively designed as the Ramadan lamp served its purpose of a signature Ramadan souvenir. The clients showed great support - created the lamp and clicked pictures to feature them below.
Thank you for the good initiative, my lamp was done by my 6 year old daughter.
Ibrahim A. Alomar, Head of IT Production
Al Rajhi Bank
Firstly, many thanks for this lovely initiative. May Allah pleasingly accept it from you and us, en sha Allah!
Osamah AlAwwam, Account Manager
Sadad Payment System – Saudi Arabian Monetary Agency
The word Ramadan comes from the Arabic root ramida or ar-ramad, which means scorching heat or dryness. Muslims worldwide observe this as a month of fasting. This annual observance is regarded as one of the Five Pillars of Islam. The month lasts 29-30 days based on the visual sightings of the crescent moon.
While fasting from dawn until sunset, Muslims refrain from consuming food, drinking liquids, smoking, and engaging in sexual relations; in some interpretations, Muslims also refrain from other behavior that could be perceived as sinful, such as swearing, engaging in disagreements, backbiting and procrastination.