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PULSE OF MEDIA


Personalized value creation

Personalized value creation in an industry of endless disruption

Welcome to the Pulse of Media lounge.

Pulse of Media brings together Accenture's deep Strategy and Consulting expertise to envision the entertainment experiences required to delight customers in a fluid, digital world. Gaining insights from 28,000 consumers in 28 countries, Pulse of Media checks the pulse of the media and entertainment consumer, the industry and the competition.

Grab some content to go, take a seat or make yourself at home to engage with Accenture's perspectives on the key trends that look likely to shape the Media & Entertainment digital landscape.

GO AHEAD, MAKE MY DAY

The Consumer

Go ahead, make my day

Virtual (the new) reality, where digital consumers expect nothing less than total delight. How can media companies deliver profitably?

  • (Factoids, tweets, events)
  • (News, videos, infographics, articles)
  • (PoVs, podcasts)

IF YOU BUILD IT, THEY WILL COME

The Industry

If You Build It, They Will Come

Technology has flipped from constraint to enabler. But how do traditional media players harness their tech evolution to compete with digital natives or with their traditional DNA?

  • (Factoids, tweets, events)
  • (News, videos, infographics, articles)
  • (PoVs, podcasts)

You’re going to need a bigger boat

The Competition

You’re going to need a bigger boat

A flat world. Global audiences. The new content economy is a big change for media companies. How can they compete in increasingly borderless markets?

  • (Factoids, tweets, events)
  • (News, videos, infographics, articles)
  • (PoVs, podcasts)

Read More

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Connect

Connect

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About Pulse of Media

The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.