PULSE OF MEDIA


OVERVIEW

Navigating the Complexity of An Evolving Digital World

Pulse of Media Themes

This year, the Pulse of Media has been reframed to specifically check the pulse of the media and entertainment consumer, the industry and the competition. For each of these constituents we identify the established, in-play and emerging trends for media and entertainment executives to watch.

THEME 1

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THEME 3

Connections

About Pulse of Media

The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.

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