Super Bowl 50 is being hailed as the most high-tech game ever played. This year's game gets underway in Levi's Stadium right in the heart of Silicon Valley, in a venue built to showcase the future of the NFL football experience. From Super Bowl mobile apps to interactive games, in this era of anytime, anywhere video, millions of people will be watching around the world on TV and live streaming on almost any device.
Check out today’s polls and keep your finger on the pulse of media.
What was your favorite in-game technology used in the Super Bowl?— Accenture High Tech (@AccentureHiTech) February 8, 2016
What was your favorite Super Bowl commercial? Other, comment below.— Accenture M&E (@AccentureMedia) February 8, 2016
On what device will you watch the Super Bowl?— Accenture High Tech (@AccentureHiTech) February 5, 2016
How will you watch the Super Bowl this weekend?— Accenture M&E (@AccentureMedia) February 5, 2016
Now in its third edition, Accenture’s Pulse of Media depicts an industry experiencing massive disruption and rapid evolution. With a pronounced decline in video viewing on TV, and an increasing need for quality, video is at an inflection point. Operating models are being reinvented to compete with disrupters unimagined just a few short years ago. The democratization of content creation, the need to evolve content delivery and the mandate to evolve content business models are driving traditional content providers to transform into digital product distribution companies.
This year, the Pulse of Media has been reframed to specifically check the pulse of the media and entertainment consumer, the industry and the competition. For each of these constituents we identify the established, in-play and emerging trends for media and entertainment executives to watch. Learn more about each theme:
Accenture’s Pulse of Media depicts an industry experiencing massive disruption and rapid evolution. To that point, our thought leadership and perspectives are also an ever evolving experience. Our featured content is changing frequently, visit often to see the latest insights our experts have to offer.
Video consumption–anytime, anywhere–has become mainstream, accelerating the decline of traditional TV viewing. As consumers consume the exponentially growing quantity of content now available, quality matters when it comes to paid content and increasingly to free content. Consumers are now both kings and kingmakers, fully in control of which bundles, which brands and which content succeeds. The ability to capitalize will depend on rapidly understanding these preferences.
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The media and entertainment industry is facing a completely new content paradigm. The democratization of content creation, the need to evolve content delivery and the mandate to evolve content business models will require traditional content providers to transform into digital product distribution companies. Customer insights across the full content life cycle will be key to content differentiation.
As disruptors shake up the competitive landscape, media players are challenged to innovate, evolving video services, expanding capabilities and experimenting with new monetization models. The ability to react swiftly to product innovation opportunities and competitive challenges, reducing time to market from months to minutes, will be what is required in the new digital media ecosystem.
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The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.
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