Super Bowl XLIX Will Be A Game Changer

Super Bowl 50 is being hailed as the most high-tech game ever played. This year's game gets underway in Levi's Stadium right in the heart of Silicon Valley, in a venue built to showcase the future of the NFL football experience. From Super Bowl mobile apps to interactive games, in this era of anytime, anywhere video, millions of people will be watching around the world on TV and live streaming on almost any device.

Check out today’s polls and keep your finger on the pulse of media.


Navigating the complexity of an evolving digital world

Now in its third edition, Accenture’s Pulse of Media depicts an industry experiencing massive disruption and rapid evolution. With a pronounced decline in video viewing on TV, and an increasing need for quality, video is at an inflection point. Operating models are being reinvented to compete with disrupters unimagined just a few short years ago. The democratization of content creation, the need to evolve content delivery and the mandate to evolve content business models are driving traditional content providers to transform into digital product distribution companies.

Pulse of Media themes

This year, the Pulse of Media has been reframed to specifically check the pulse of the media and entertainment consumer, the industry and the competition. For each of these constituents we identify the established, in-play and emerging trends for media and entertainment executives to watch. Learn more about each theme:





About Pulse of Media

The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.

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