Accenture’s 2016 National Association of Broadcasters (NAB) Show program is a rich mix of workshops and demonstrations centered on themes that highlight the industry trends communicated by our clients. Demonstrations will showcase Accenture’s end-to-end service offerings and workshops will address topics that are essential in propelling the Broadcasting industry forward.
Now in its third edition, Accenture’s Pulse of Media depicts an industry experiencing massive disruption and rapid evolution. With a pronounced decline in video viewing on TV, and an increasing need for quality, video is at an inflection point. Operating models are being reinvented to compete with disrupters unimagined just a few short years ago. The democratization of content creation, the need to evolve content delivery and the mandate to evolve content business models are driving traditional content providers to transform into digital product distribution companies.
This year, the Pulse of Media has been reframed to specifically check the pulse of the media and entertainment consumer, the industry and the competition.
For each of these constituents we identify the established, in-play and emerging trends for media and entertainment executives to watch.
Learn more about each theme:
Accenture’s Pulse of Media depicts an industry experiencing massive disruption and rapid evolution. To that point, our thought leadership and perspectives are also an ever evolving experience. Our featured content is changing frequently, visit often to see the latest insights our experts have to offer.
Every year, some of the world's top influencers and most innovative companies in the wireless industry converge in Barcelona for Mobile World Congress. This year was no exception as thousands gathered to see the hottest new devices, products and innovations of 2016. Even Accenture Digital CEO Mike Sutcliff made an appearance via hologram.
Check out today's #PulseofMedia poll and tell us what intrigued you most at #MWC2016.
What intrigued you most about MWC this week?— Accenture Network (@NetworkFuture) 24 de febrero de 2016
In today’s world of high tech, no event is more influential than the annual Consumer Electronics Show. With CES right around the corner, Accenture has done extensive research to identify the biggest stories to watch at the show.
Accenture was honored to participate in the International Academy of Television Arts & Sciences Academy Day. The event was held in Rio de Janeiro and hosted by Grupo Globo, the largest media group in Latin America and Brazil. Accenture's Francesco Venturini, participated in a panel, "Through the Looking Glass: Technology & Innovation in the Media Industry," with industry colleagues to discuss insights and developments throughout the media and entertainment industry.
Video consumption–anytime, anywhere–has become mainstream, accelerating the decline of traditional TV viewing. As consumers consume the exponentially growing quantity of content now available, quality matters when it comes to paid content and increasingly to free content. Consumers are now both kings and kingmakers, fully in control of which bundles, which brands and which content succeeds. The ability to capitalize will depend on rapidly understanding these preferences.
78% of digital consumers watch video clips online daily and weekly.
1/3 of digital consumers would be willing to pay for online video services if more premium content was available.
Broadcasters and Satellite Operators are the most trusted providers for high quality video over the internet service on consumers’ TV screens.
37% of digital consumers now own a combination of devices including smartphones, laptops, desktops and tablets.
More than half (54%) of those consuming digital content prefer to watch videoclips on their computer or laptop.
87% of consumers of digital content use at least one other connected device while watching TV, including smartphones, tablets, gaming consoles, eBooks or even laptops.
89% of digital consumers are accessing long-form video content over the internet (across all screens).
Digital video consumption of long form video content including TV shows and movies has increased 9% over the last year.
The media and entertainment industry is facing a completely new content paradigm. The democratization of content creation, the need to evolve content delivery and the mandate to evolve content business models will require traditional content providers to transform into digital product distribution companies. Customer insights across the full content life cycle will be key to content differentiation.
39% of consumers of digital content are planning to switch their broadband provider because of poor internet quality in the next 12 months.
43% of digital consumers are planning to switch to a new mobile operator because of poor internet quality in the next 12 months.
58% of internet users feel that during peak usage times in the evenings, their internet connection at home slows down unacceptably.
Smartphones are the most frequent and popular companion device used while watching TV.
74% of millennials use a smartphone as their second screen while watching TV.
North America is the only region where smartphones are used less than laptops as a second screen.
Consumption of long form video content, which includes TV shows and movies on TV has declined by 13% in the past year.
Up to 1/3 of digital content consumers experience and complain about video or sound disruption during play.
33% of digital content viewers complain about the initial time they have to wait to buffer and play digital content.
Viewing sports content on television has declined by 10% in the past year.
42% of digital content consumers complain about advertising interruptions during their favorite programs.
As disruptors shake up the competitive landscape, media players are challenged to innovate, evolving video services, expanding capabilities and experimenting with new monetization models. The ability to react swiftly to product innovation opportunities and competitive challenges, reducing time to market from months to minutes, will be what is required in the new digital media ecosystem.
16% of consumers of digital content will increase spending on digital devices in the next 12 months.
77% of consumers of digital content would be interested in an alternative to usernames and passwords to protect their security on the internet.
59% of digital consumers would be interested in using a uniquely encrypted chip on their digital device to protect their security on the internet.
61% of digital consumers plan to purchase a connected HDTV.
1 out of 4 consumers of digital content plan to purchase a 4K TV.
47% of digital consumers already use a cloud-based storage service.
The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.
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