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PULSE OF MEDIA


Personalized value creation

Personalized value creation in an industry of endless disruption

Welcome to the Pulse of Media lounge.

Pulse of Media brings together Accenture's deep Strategy and Consulting expertise to envision the entertainment experiences required to delight customers in a fluid, digital world. Gaining insights from 28,000 consumers in 28 countries, Pulse of Media checks the pulse of the media and entertainment consumer, the industry and the competition.

Grab some content to go, take a seat or make yourself at home to engage with Accenture's perspectives on the key trends that look likely to shape the Media & Entertainment digital landscape.

GO AHEAD, MAKE MY DAY

The Voice of the Consumer

Go ahead, make my day

Virtual (the new) reality, where digital consumers expect nothing less than total delight. How can media companies deliver profitably?

  • (Tweets, Videos, Events)
  • (News and infographics)
  • (Articles and PoVs)

IF YOU BUILD IT, THEY WILL COME

The Voice of the Industry

If You Build It, They Will Come

Technology has flipped from constraint to enabler. But how do traditional media players harness their tech evolution to compete with digital natives or with their traditional DNA?

  • (Tweets, Videos, Events)
  • (News and infographics)
  • (Articles and PoVs)

The Need For Speed

The Voice of the Competition

The Need For Speed

A flat world. Global audiences. The new content economy is a big change for media companies. How can they compete in increasingly borderless markets?

  • (Tweets, Videos, Events)
  • (News and infographics)
  • (Articles and PoVs)

Join the conversation

Join the conversation

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    content

  • Go ahead,
    make my day

  • If you build it,
    they will come

  • The need
    for speed

Big Stories to Watch at NAB 2016

Big Stories to Watch at NAB 2016

NAB Prediction #5 – Cord Cutting and Cable Battle for the Digital Consumer

NAB Prediction #5 – Cord Cutting and Cable Battle for the Digital Consumer

Digital advertising trends

Digital advertising trends

Disruptive trends in the broadcasting industry

Disruptive trends in the broadcasting industry

Empowering Media Companies through advertising analytics

Empowering Media Companies through advertising analytics

NAB Prediction #2 – Virtual Reality Gets Real

NAB Prediction #2 – Virtual Reality Gets Real

NAB Prediction #3 – Broadcasting's Big Disruptor: ATSC 3.0

NAB Prediction #3 – Broadcasting's Big Disruptor: ATSC 3.0

NAB Prediction #4 – Delivering Content Across Devices

NAB Prediction #4 – Delivering Content Across Devices

NAB Prediction #7: “Data Driven” Broadcast/Video

NAB Prediction #7: “Data Driven” Broadcast/Video

Three value creation opportunities for broadcasters

Three value creation opportunities for broadcasters

What type of digital video business do you want to be in?

What type of digital video business do you want to be in?

NAB Prediction #6: Ad Blockers Invade and Threaten Digital Advertising

NAB Prediction #6: Ad Blockers Invade and Threaten Digital Advertising

NAB Prediction #1- Super Platforms Spawn a Billion Live Broadcasters

NAB Prediction #1- Super Platforms Spawn a Billion Live Broadcasters

Digital consumer trends in the media and entertainment industry

Digital consumer trends in the media and entertainment industry

Extending the platform with Virtual and Augmented Reality

Extending the platform with Virtual and Augmented Reality

Live Sports, A Powerful Invitation

Live Sports, A Powerful Invitation

What are consumers willing to pay for content? - Tony Emerson, Microsoft

What are consumers willing to pay for content? - Tony Emerson, Microsoft

Artificial Intelligence in the Media and Entertainment Industry

Artificial Intelligence in the Media and Entertainment Industry

Dramatic trends in the media and entertainment industry

Dramatic trends in the media and entertainment industry

Low-cost, high-quality content distribution - Tony Emerson, Microsoft

Low-cost, high-quality content distribution - Tony Emerson, Microsoft

Mobile Explodes Consumption

Mobile Explodes Consumption

New approaches to digital advertising - Matt Gay, Accenture

New approaches to digital advertising - Matt Gay, Accenture

Building targeted ads into the stream  - Tony Emerson

Building targeted ads into the stream - Tony Emerson

The battle for the customer interface

The battle for the customer interface

The intelligence of content search - Tony Emerson

The intelligence of content search - Tony Emerson

The broadcasting industry searches for fundamental growth

The broadcasting industry searches for fundamental growth

New Advertising Opportunities - Ajit Mohan, Star India

New Advertising Opportunities - Ajit Mohan, Star India

It's not mobile first, it's mobile only

It's not mobile first, it's mobile only

Data becomes more valuable than the content itself - Tony Emerson, Microsoft

Data becomes more valuable than the content itself - Tony Emerson, Microsoft

Immersive Experiences are Bandwidth Hungry - Raymundo Barros, Globo

Immersive Experiences are Bandwidth Hungry - Raymundo Barros, Globo

The content business: A world of choices and opportunities - Tony Emerson, Microsoft

The content business: A world of choices and opportunities - Tony Emerson, Microsoft

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About Pulse of Media

The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.