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Accenture’s 2016 National Association of Broadcasters (NAB) Show program is a rich mix of workshops and demonstrations centered on themes that highlight the industry trends communicated by our clients. Demonstrations will showcase Accenture’s end-to-end service offerings and workshops will address topics that are essential in propelling the Broadcasting industry forward.

Accenture’s 2016 NAB Show Themes:


Navigating the Complexity of an Evolving Digital World

Now in its third edition, Accenture’s Pulse of Media depicts an industry experiencing massive disruption and rapid evolution. With a pronounced decline in video viewing on TV, and an increasing need for quality, video is at an inflection point. Operating models are being reinvented to compete with disrupters unimagined just a few short years ago. The democratization of content creation, the need to evolve content delivery and the mandate to evolve content business models are driving traditional content providers to transform into digital product distribution companies.

Pulse of Media themes

This year, the Pulse of Media has been reframed to specifically check the pulse of the media and entertainment consumer, the industry and the competition.

For each of these constituents we identify the established, in-play and emerging trends for media and entertainment executives to watch.

Learn more about each theme:


Mobile World Congress 2016

Every year, some of the world's top influencers and most innovative companies in the wireless industry converge in Barcelona for Mobile World Congress. This year was no exception as thousands gathered to see the hottest new devices, products and innovations of 2016. Even Accenture Digital CEO Mike Sutcliff made an appearance via hologram.

Check out today's #PulseofMedia poll and tell us what intrigued you most at #MWC2016.

CES 2016: Stories to Watch

In today’s world of high tech, no event is more influential than the annual Consumer Electronics Show. With CES right around the corner, Accenture has done extensive research to identify the biggest stories to watch at the show.

The International Academy of Television Arts & Sciences Academy Day 2015

Accenture was honored to participate in the International Academy of Television Arts & Sciences Academy Day. The event was held in Rio de Janeiro and hosted by Grupo Globo, the largest media group in Latin America and Brazil. Accenture's Francesco Venturini, participated in a panel, "Through the Looking Glass: Technology & Innovation in the Media Industry," with industry colleagues to discuss insights and developments throughout the media and entertainment industry.






About Pulse of Media

The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.

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