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PULSE OF MEDIA


Personalized value creation

Personalized value creation in an industry of endless disruption

Welcome to the Pulse of Media lounge.

Pulse of Media brings together Accenture's deep Strategy and Consulting expertise to envision the entertainment experiences required to delight customers in a fluid, digital world. Gaining insights from 28,000 consumers in 28 countries, Pulse of Media checks the pulse of the media and entertainment consumer, the industry and the competition.

Grab some content to go, take a seat or make yourself at home to engage with Accenture's perspectives on the key trends that look likely to shape the Media & Entertainment digital landscape.

GO AHEAD, MAKE MY DAY

The Voice of the Consumer

Go ahead, make my day

Virtual (the new) reality, where digital consumers expect nothing less than total delight. How can media companies deliver profitably?

  • (Tweets, Videos, Events)
  • (News and infographics)
  • (Articles and PoVs)

IF YOU BUILD IT, THEY WILL COME

The Voice of the Industry

If You Build It, They Will Come

Technology has flipped from constraint to enabler. But how do traditional media players harness their tech evolution to compete with digital natives or with their traditional DNA?

  • (Tweets, Videos, Events)
  • (News and infographics)
  • (Articles and PoVs)

The Need For Speed

The Voice of the Competition

The Need For Speed

A flat world. Global audiences. The new content economy is a big change for media companies. How can they compete in increasingly borderless markets?

  • (Tweets, Videos, Events)
  • (News and infographics)
  • (Articles and PoVs)

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Join the conversation

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  • Go ahead,
    make my day

  • If you build it,
    they will come

  • The need
    for speed

Digital advertising trends

Digital advertising trends

Disruptive trends in the broadcasting industry

Disruptive trends in the broadcasting industry

Empowering Media Companies through advertising analytics

Empowering Media Companies through advertising analytics

Three value creation opportunities for broadcasters

Three value creation opportunities for broadcasters

What type of digital video business do you want to be in?

What type of digital video business do you want to be in?

Digital consumer trends in the media and entertainment industry

Digital consumer trends in the media and entertainment industry

Extending the platform with Virtual and Augmented Reality

Extending the platform with Virtual and Augmented Reality

What are consumers willing to pay for content? - Tony Emerson, Microsoft

What are consumers willing to pay for content? - Tony Emerson, Microsoft

Dramatic trends in the media and entertainment industry

Dramatic trends in the media and entertainment industry

Low-cost, high-quality content distribution - Tony Emerson, Microsoft

Low-cost, high-quality content distribution - Tony Emerson, Microsoft

New approaches to digital advertising - Matt Gay, Accenture

New approaches to digital advertising - Matt Gay, Accenture

Building targeted ads into the stream  - Tony Emerson

Building targeted ads into the stream - Tony Emerson

2017 CES Stories to Watch

2017 CES Stories to Watch

Targeting advertising to improve the customer experience - Alice Mascia

Targeting advertising to improve the customer experience - Alice Mascia

Mastering the customer experience  - Alice Mascia

Mastering the customer experience - Alice Mascia

Integrating experiences - Alice Mascia

Integrating experiences - Alice Mascia

Mobile delivers loyalty - Alice Mascia

Mobile delivers loyalty - Alice Mascia

The science and art of content creation - Alice Mascia

The science and art of content creation - Alice Mascia

How can pay TV providers leverage digital touchpoints and short-form content? Alice Mascia, Sky Deutschland

How can pay TV providers leverage digital touchpoints and short-form content? Alice Mascia, Sky Deutschland

The Difference of Markets are in the Speed - Francesco

The Difference of Markets are in the Speed - Francesco

Data becomes more valuable than the content itself - Tony Emerson, Microsoft

Data becomes more valuable than the content itself - Tony Emerson, Microsoft

The battle for the customer interface - Tony Emerson

The battle for the customer interface - Tony Emerson

The content business: A world of choices and opportunities - Tony Emerson, Microsoft

The content business: A world of choices and opportunities - Tony Emerson, Microsoft

The intelligence of content search - Tony Emerson

The intelligence of content search - Tony Emerson

Broadcaster's Competitive Advantage - Ekta

Broadcaster's Competitive Advantage - Ekta

The Rise of Hybrid Organizations - Ekta

The Rise of Hybrid Organizations - Ekta

The Trends in the Market - Francesco

The Trends in the Market - Francesco

New revenue possibilities with targeted ads  - James Currell, Viacom

New revenue possibilities with targeted ads - James Currell, Viacom

Optimizing business models through balanced global and local content - James Currell, Viacom

Optimizing business models through balanced global and local content - James Currell, Viacom

The power of branded content  - James Currell, Viacom

The power of branded content - James Currell, Viacom

Being everywhere your audience is: 360 degree VR - James Currell, Viacom

Being everywhere your audience is: 360 degree VR - James Currell, Viacom

Tech Vision - AI is the new UI - Trend 1

Tech Vision - AI is the new UI - Trend 1

NAB Stories to Watch 2017

NAB Stories to Watch 2017

Original Content is Fundamental but not Enough - Francesco

Original Content is Fundamental but not Enough - Francesco

Navigating viewers to the content they trust and love  - James Currell, Viacom

Navigating viewers to the content they trust and love - James Currell, Viacom

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About Pulse of Media

The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.