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Every business is a digital business

From digitally disrupted to digital disrupters.


Big is the
Next Big Thing

From digitally disrupted to digital disrupters

Becoming a truly digital business is key to how we innovate and differentiate ourselves from our competitors. And if the last decade has been the playground of the digital start-ups, the coming decade will see the emergence of the traditional companies as the digital giants. For years, these global giants have been experimenting with social media, mobile, and cloud computing. Now they’re beginning to achieve mastery of those digital domains. Backed by deep resources, enormous scale and process discipline, these new digerati are positioning themselves to rewrite much of the digital playbook. The Technology Vision explores the six key IT trends that hold the most potential to transform businesses over the next three years



The Evolution

Collectively, the six trends from our Technology Vision 2014 represent the newest expression of Accenture’s stance that “every business is a digital business,” which we first introduced in our 2013 report. The 2014 trends provide additional components to Accenture’s multiyear perspective on technology’s tectonic shifts and its impact on the strategies and operational priorities for organizations worldwide. Each of this year’s trends maps back to those we identified from 2013.

Trend 1

Digital-physical Blur

Extending intelligence to the edge

The physical world is coming online, as smart objects, devices and machines increase our insight into, and control over, the physical world. More than just an “Internet of things,” it’s a new layer of connected intelligence that augments employees, automates processes, and incorporates machines into our lives. For consumers, this provides new levels of empowerment. They are now highly informed and can interact and influence the way they experience everything around them. For their part, organizations now get real-time connections to the real world that allow machines, as well as employees, to act and react faster—and more intelligently.


Trend 2

From Workforce to Crowdsource

Rise of the borderless enterprise

Picture a workforce that extends beyond your employees, one that consists of any user connected to the Internet. Imagine having access to this immense, agile workforce – one that is not only better suited to solving many of the problems that organizations struggle with today, but in many cases will do so for free. This is your new workforce.



Data Supply Chain

Putting information into circulation

Enterprise data is vastly under-utilized. Data ecosystems are complex and littered with data silos, limiting the value that organizations can get out of their own data by making it difficult to access. It’s time for business leaders to start thinking about the entirety of the data supply chain—as an end-to-end process that is outcome driven and aligned to strategy. The priority is for data to be able to flow easily and usefully through the entire organization—and throughout each company’s ecosystem of partners as well.


Trend 4

Harnessing Hyperscale

Hardware is back (and never really went away)

Eclipsed by more than a decade of innovation in software, the hardware world is again a hotbed of new development as demand soars for bigger, faster, lower-cost data centers. Does your IT organization understand the new developments allowing companies to realize the benefits of “hyperscale” systems? In this new world, hardware matters more than ever in transforming enterprises into digital businesses, with access to unlimited computing power that can be turned on and off as needed.


Trend 5

Business of Applications

Software as a core competency in the digital world

The way we build software is changing. Mimicking the shift in the consumer world, enterprises are rapidly moving from applications to apps. Yes, there will always be big, complex enterprise software systems to support large organizations. But now, as organizations push for greater operational agility, there is a sharp shift toward simpler, more modular apps. There are implications for IT leaders and business leaders alike: they must soon decide not just who plays which application development role in their new digital organizations, but also how to transform the nature of application development itself.


Trend 6

Architecting Resilience

“Built to survive failure” becomes the mantra of the nonstop business

In the digital era, businesses are now expected to support the nonstop demands that their employees and stakeholders place on business processes, services and systems. This shift to support ever-changing priorities has ripple effects throughout the organization, especially in the office of the chief information officer, where the need for “always on” IT infrastructure, security and business process economics can mean the difference between business as usual and the erosion of brand value. As a result, today’s IT leaders must ensure that their systems are designed for failure, rather than designed to spec.