As a more decarbonized, decentralized, and customer-oriented power model takes shape, energy providers need to identify how and where they will invest to thrive in connected energy to achieve greater performance and value. Connected energy services present a huge opportunity—finding ways to deliver distributed generation and EV products and related services, energy management, energy efficiency and flexibility as part of consumers’ new digital energy experience.
There is good reason to give consumers what they want. Our analysis suggests that much of future growth will likely come further downstream through new energy retail products and services.
We estimate that in Europe alone the market for connected energy products and services could represent a potential €52 billion to €73 billion in revenue in 2030 across three core value pools.
Three core value pools for connected energy services:
Behind-the-meter offerings related to DER, focusing on helping customers achieve sustainable, manageable and efficient energy with rooftop solar, storage, electrified heating, energy-efficiency measures and energy management solutions.
eMobility offerings, such as chargepoint infrastructure, charging services and data integration services to facilitate the eMobility ecosystem.
Flexibility services to enable energy providers to leverage the interconnection of devices such as smart meters, smart thermostats, and residential and commercial energy management systems, and their data—creating value for actors across the new power model through modulation of energy supply and demand.
European utilities could unlock significant value by investing in connected energy services.
To tap into connected energy value pools, three customer plays are taking shape:
The energy provider
Focuses on both selling and democratizing energy. This play helps support an energy model in which many parties supply and/or consume energy from each other.
The connected energy service integrator
Serving as installer, integrator, maintainer, and/or operator for rooftop solar, storage, heating electrification and smart home devices. Model emphasizes on end-to-end range of products and services.
The EV service provider
Focuses on serving as integrator for chargepoint services, information services and mobility services. This play also aims to serve as aggregator and provider of flexibility services for eMobility.
European energy providers are well-positioned to capitalize and seize market share as these emerging opportunities grow and mature. And they should consider the power of integrating offerings to create holistic customer value propositions.
As a new ecosystem develops, new entrants are investing in connected energy solutions for future growth. These competitors include oil and gas companies, car manufacturers, startups and digital giants.
Pursue the opportunity
To capture value in connected energy, energy providers need to grow new routes to market. As companies work to find and scale growth, Accenture recommends starting with the following areas of focus:
Evaluate new growth areas.
Earn the right to win.
Get to scale.
Above all, energy providers must accelerate investment in the connected energy future—or risk being left behind.