Everyone has a voice: Voice Assistants on the rise
August 29, 2019
RESEARCH REPORT
In brief
In brief
- Findings from the 2019 Accenture Digital Consumer Survey of 22,500 online consumers reveal that about half use a Digital Voice Assistant (DVA).
- The majority of consumers say that connectivity to their existing DVAs is an important selection factor for their other smart home devices.
- Concerns around inaccuracy, privacy and security are top of mind with consumers.
- As voice moves into the mainstream, platform companies need to align on four key success factors.
New findings from the 2019 Accenture Digital Consumer Survey of 22,500 online consumers across the globe reveal that about one-half already use a Digital Voice Assistant (DVA) and 14 percent plan to purchase in next 12 months.
50%
Use Digital Voice Assistants.
14%
Plan to buy a Digital Voice Assistant in the next 12 months.
Connectivity to existing DVAs
Nearly 93 percent of consumers say that connectivity to their existing DVAs is an important selection factor for their other smart home devices.
The use of smart phones is directly impacted
Voice calling and playing music/e-books—are the features of smartphones most impacted as consumers increasingly transition to DVAs for these. Fifty-seven percent of DVA users agree that they use their smartphones for fewer activities since acquiring a standalone voice assistant.
Inaccuracy, privacy and security are top of mind
Consumers want advanced capabilities
Consumers are looking for capabilities such as managing security and other connected home products and services, as well as having the DVA review bills and provide alerts about any issues.
Platform companies need to align on the following:
Obsess about security
It's top of mind for users and can make or break the momentum around a voice service.
Embrace the end-to-end
Voice will become integral in more complex, multi-step activities. Companies need to consider the user experience across the entire journey.
Get out of the house
As voice moves into vehicles and other on-the-move scenarios, vendors need to adapt their platforms for privacy, stability and flexibility.
Think outside of the voice-box
As controls blur between voice and screen, human-driven design becomes essential.
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