RESEARCH REPORT

In brief

In brief

  • As aerospace and defense companies begin using workforce data at scale, employee trust will be imperative to unlocking the growth this data offers.
  • Nearly 90% of leaders accept that new technologies and sources of workplace data can be used to unlock value currently “trapped” in the enterprise.
  • Yet only 24% are very confident that they are using the data responsibly.


Decoding organizational DNA in aerospace and defense

Trust is the currency of the aerospace and defense industry. It fuels growth and underpins responsible innovation. To thrive in the digital economy, companies must reinforce trust, beginning with employee trust. As aerospace and defense companies begin to use workforce data at scale, employee trust will be key to unlocking the growth this data offers.

The opportunity that workforce data holds

A deep understanding of a growing volume of workplace data has the power to improve innovation, agility, and cybersecurity and increase employee performance and engagement. But our insights reveal that workers are cautious and more responsible use of workforce data is needed to strengthen employee trust and unlock growth.

88%

of aerospace and defense leaders recognize that new technologies and sources of workplace data can be used to unlock value currently “trapped” in the enterprise.

76%

are already using new technologies and sources of workplace data to a large or significant extent.

24%

of leaders are very confident that they are using the data responsibly.

60%

of workers think that the use of new sources of workforce data risks damaging trust.

52%

would strongly resist their organization collecting new sources of data on them and their work, yet 96% are open to it if it improves their performance, wellbeing or provides personal benefits.

"Many companies are entering the new era of workforce data without sufficient tools and strategies. But giving employees far more control over their own data will earn their trust, which is the path that fuels growth."

– JESSICA KANE, Accenture

What’s at stake

Some aerospace and defense companies are leaving value on the table by hesitating in the face of employee sensitivities; others risk damaging employee trust by pressing ahead too swiftly without measures for responsible use.

14%

of leaders say that employee concerns are holding them back from investing in technologies that collect workforce data.

50%

are investing anyway while figuring out how to do so responsibly as issues arise.

The high-stakes pursuit of trust

As they determine their workforce data strategies, aerospace and defense companies have considerable risk. Accenture research reveals the financial impact for aerospace and defense companies of responsible or irresponsible data strategies.

8.3%

of future revenue growth could be lost by companies adopting irresponsible strategies.

8.8%

boost in future revenue growth could be gained by companies adopting responsible strategies.

USD$104B

in global revenues is at stake between these divergent strategies.

2 MINUTE WATCH
Video

Jessica Kane talks trust, data and the digital workplace in aerospace and defense

View Transcript

A framework for responsible business

Our research shows that many executives are entering a new era of workforce data without sufficient tools and strategies to drive growth through stronger digital trust. But business leaders can take proactive steps to help ensure that employee concerns are met. Accenture recommends three actions for the responsible use of workforce data.

  1. Give control. Gain trust.

    By giving employees far more control over their data, organizations will earn employee trust and benefit from greater flow of workforce insights with which to improve performance.

71%

of workers say that in return for their permission to collect data, employers will have to give them control over how it is used.

80%

want to own their work-related data and take it with them when they leave their jobs, but only 28% of business leaders are open to allowing them to do so.

  1. Share responsibility. Share benefits.

    To create benefits for all, leaders must share responsibility across the C-suite and involve employees in the design of workforce data systems.

30%

of companies co-create company policies with employees, although 42% plan to do so.

48%

have a C-level executive accountable for the responsible use of data.

24%

employ ethicists to evaluate the potential impact on employees and society.

  1. Elevate people. Use tech responsibly.

    Rather than constraining employees, the vast majority of aerospace and defense managers say real time information will help people experiment and innovate. Workplace data can be used to provide employees with more growth opportunities and improve fairness and diversity.

92%

of aerospace and defense managers say real time information will help people to experiment and innovate, rather than constraining employees.

92%

of aerospace and defense employees say that having reliable data gathered by new technologies will improve fairness in pay, promotions and appraisal decisions.

70%

say the use of workplace data will improve their lives and business performance.

Putting trust to work

Trust has evolved from a “soft” corporate issue to a quantifiable metric with significant impact on growth. Aerospace and defense leaders must put employee trust at the heart of their business strategies just as they do consumer trust. As aerospace and defense companies increasingly use workforce data, employee trust will be imperative to unlocking the growth that this data offers. Responsible workforce data strategies will build the employee trust needed to use this data to help generate sustained revenue growth.

About the methodology

Accenture combined quantitative and qualitative research techniques to understand and measure the attitudes and readiness of workers and C-level executives regarding the use of workforce data and modeled the effects of collecting this data on employee-employer trust. The research for the aerospace and defense industry included surveys of 750 workers and of 50 C-level executives across 14 countries (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom, United States of America). These surveys were conducted in January 2019. To learn more about the report, visit www.accenture.com/workforcedata

John H. Schmidt

Managing Director


Jessica Kane

Managing Director

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