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Conversation with Jan Zijderveld

December 15, 2021

"We need to understand and serve the needs of our consumers today. We need to reinvent ourselves to stay relevant in the way we do business."

— JAN ZIJDERVELD, Board Director, Advisor & Investor

Why do organizations need to think more than ever about their purpose?

How can leaders identify passing fads versus trends that are here to stay? What current trends to you think are longer-term in nature?

Trends that I think are here to stay are sustainability; knowing how to get, sell to and communicate with consumers; understanding how consumers shop and interact with the brand; and eCommerce.

What role does digital transformation play in future-proofing your business?

How important is organization culture in the digital organization?

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