AI is going to drive new value for business in so many different ways, whether by extending automation into new areas, by enhancing human decision making, or by diffusing innovation through entire societies.

Businesses are already experimenting with the possibilities, finding new ways to make their workers smarter and creating new kinds of interaction with their customers.

Like any radical innovation, there are risks to be managed along the way. But by taking a responsible approach through building trust, transparency, and security into AI design from the outset, companies can ensure they maximize the opportunities on offer.

In the end, the message is a simple one. AI is here. It's real. And it's time to sit up, take notice, and take advantage.

Ray Eitel-Porter

Managing Director – Applied Intelligence, Global Lead for Responsible AI


Using AI responsibly

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