As technology companies scramble to develop “anything-as-a-service” business models to take advantage of cloud computing, significant challenges are emerging. In particular, determining the correct business model is extremely difficult. Accenture conducted research to help leaders sort through the challenges and chart a clear course forward.
Executives recognize there is money in the cloud and are investing in new anything-as-a-service (XaaS) business models. Gartner forecasts that the market for applications, application infrastructure and systems infrastructure delivered as public cloud services will reach $43 billion in 2015. Yet as technology providers scramble to stake their claim in this new frontier, many of them confront a sobering reality: Creating and implementing the right operating model to build a successful cloud business is far from easy. In fact, many executives acknowledge that it is one of the most difficult challenges they face.
To help leaders, Accenture recently completed a research study with more than 40 senior executives from 30 high-tech and technology-enabled companies. These discussions built upon the hypotheses outlined in our paper from early 2011 entitled, Where the Cloud Meets Reality: Operationally Enabling the Growth of New Business Models, and sought to understand how companies were operationalizing new XaaS models alongside their traditional, non-cloud offerings.