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Product recommendations and promotions are influencing retail shopper loyalty

Shoppers are becoming more loyal and many attribute it to loyalty programs. Purchase decisions continue to be influenced by real-time, relevant promotions.


Accenture’s Seamless Retail Survey results provide insights on customer expectations and retailer capabilities. Data shows shoppers are bound to be loyal if retailers personalize the experience and integrate loyalty programs – online, in store, on social media, via mobile and tablet.


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