Evolve traditional commercial roles to focus on value. Companies need to invest in commercial functions at the market level for a value-based mindset.
Invest in information technology to help drive value. IT roles will need to expand beyond clinical trials to compete in a value-based environment.
Embed value management as a continuous process. The value dossier can be re-tooled to provide better support in securing maximum reimbursement.
Expand and redefine relationships with stakeholders. Continuous communication with stakeholders across the drug development lifecycle is needed.