TRENDS


CMO Insights survey: Seizing the opportunity to lead digital transformation

Insurance CMOs must step outside the confines of traditional marketing to ensure their relevance on the digital playing field.

Digital disruption is shaking up the world of insurance, and chief marketing officers (CMOs) that work in this industry know it. To explore the challenges and opportunities the insurance CMO must confront in this environment, the Accenture Interactive CMO Insights survey for 2014 canvassed the opinions of 38 life insurers and 49 property and casualty insurers from around the world.

Explore the data with our interactive data tool and register to download the report.