The agile bank can grow market share and reduce operational costs in exciting new ways. Discover a new retail banking distribution and marketing model for the digital era—an environment where customers have more control than ever.
Offering customers “what they need,” not “what the bank has,” hyper-personalized products and services.
Transforming fixed costs into variable costs and investing savings in revenue generation opportunities.
Flexing distribution, making channel decisions quickly and often.
Replacing complex distribution processes, continually adjusting offerings as the market dictates.
Combining digital and physical channels to grow market share without traditional branches.
Retail banks are in an excellent position to make the transition to agile distribution and marketing because they already have the three elements to do so.
Unlike digital-only competitors, traditional banks combine the digital and physical.
With the right customer data, banks can create and test real-world scenarios to define markets, product format and customer micro-clusters.
Evolve banks by purchasing start-ups or white-label capabilities to integrate into the value chain.
Banks cannot become agile overnight—the model is a radical departure from how banks have historically operated. However, laying the groundwork for change begins with these key building blocks.
Agile banks must understand customers deeply and infuse a disciplined, customer-first perspective into everything they do.
Agile banks must collaborate on a whole new level, changing why they collaborate, with whom they collaborate, and how they collaborate.
Agile banks can anticipate and react to market demand at speed because they develop empowered execution and innovation teams with a bias for action.
Every bank moves through the same four foundational steps to develop agile distribution and marketing in the digital banking landscape.
Banks should assess whether they should evolve into an agile-specialized bank, or an agile-efficient bank.
Banks must rethink their physical distribution network by streamlining branches.
Banks must start from the agile customer experience and work backward to assess technology needs and build a new agile marketing tool kit.
Banks must continually design new strategies to push sales and service effectiveness to the next level.
To learn more, read our series and explore how this breakthrough distribution model will change the future of banking.
The new world of agile distribution and marketing in retail banking
The building blocks of agile distribution and marketing in retail banking
Four steps to agile distribution and marketing in retail banking
How big data can deliver meaningful customer experiences