Silver surfers—people age 65 and over who use digital technology in their daily lives—are shattering myths about seniors’ use of eHealth, how they value it and what they expect of a technology-enabled health system, reveals the 2016 Accenture Consumer Survey on Patient Engagement.
Healthcare organizations cannot ignore the growing silver surfers trend. Digital demands are impacting seniors’ coverage and provider choices in a crowded, commodity market growing by the day. This silver tsunami is expanding the Medicare portion of healthcare organizations’ membership and patient base. When compared with the general population, seniors are often more likely to have chronic conditions.
Healthcare organizations that adopt digital health tools can influence seniors’ buying behavior, engagement and health management. This increases a healthcare organization’s relevance among a key demographic to help drive acquisition and retention, reduce costs and improve health outcomes.
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