Skip to main content Skip to Footer

LATEST THINKING


Show me the money

THE DEMOGRAPHICS OF PRICE TRANSPARENCY

There’s almost no downside to providing healthcare cost information upfront. In fact, offering price transparency and financial education could be especially beneficial for younger patients and those with price sensitivity.

Nearly all consumers want healthcare cost information. Almost half of those consumers want it for financial planning purposes; very few use the information to price shop for a different provider.

Consumers Want Cost Information

DOWNLOAD INFOGRAPHIC

CONSISTENT ACROSS DEMOGRAPHICS

Financial planning is the #1 reason that consumers want healthcare cost information (versus for price shopping or calculating affordability). This attitude is consistent across several demographics.

THE YOUNG DRIVE DEMAND

More Millennials and Gen Z consumers than older consumers indicated financial planning as the top reason for wanting cost transparency.

More Millennials and Gen Z consumers than older consumers indicated financial planning as the top reason for wanting cost transparency.


DOWNLOAD INFOGRAPHIC

Gen X and Millennials are significantly more price sensitive. When told in advance how much a medical service would cost, the younger generations decided to delay receiving the service.

Gen X and Millennials are significantly more price sensitive. When told in advance how much a medical service would cost, the younger generations decided to delay receiving the service.

Stay In The Know

Receive e-mails from Accenture featuring new content that matches your interests.

Visit the subscription center to make your selections and subscribe to New from Accenture.

EDUCATE TO DIFFERENTIATE

Findings suggest that communication and education may play an important part in addressing consumer concerns and buying behaviors.

Findings suggest that communication and education may play an important part in addressing consumer concerns and buying behaviors.

DOWNLOAD INFOGRAPHIC


AUTHORS

Sarah Sinha

Sarah Sinha

Managing Director

Connect with Sarah Sinha's Profile on LinkedIn. This opens a new window.

Mail to Sarah Sinha. This opens a new window.

Diana Sessions

Diana Sessions

Senior Manager

Connect with Diana Sessions' Profile on LinkedIn. This opens a new window.

Mail to Diana Sessions. This opens a new window.

Marie-Louise Saratsiotis

Marie-Louise Saratsiotis

Managing Director

Connect with Marie-Louise Saratsiotis' Profile on LinkedIn. This opens a new window.

Mail to Marie-Louise Saratsiotis. This opens a new window.

VIEW ALL OUR HEALTH LEADERS