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SheforShield: Insure women to better protect all

Women represent a potential market for insurers of more than a trillion dollars. According to a new report from the International Finance Corporation, AXA and Accenture, however, the impact of women on the global insurance market goes far beyond their role as potential customers. As more and more women in developing countries enter the workforce, obtain degrees and start businesses, insurance becomes an essential part of their lives as they seek to protect their families and their livelihoods.

The report, entitled 'SheforShield: Insure Women to Better Protect All', explores the experiences and attitudes of women in 10 emerging markets and provides recommendations for insurers hoping to engage with women as customers, as employees, and as leaders in their communities.


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