Today’s nonstop customers are online, on the go, in stores and in touch with social networks from Facebook and Twitter to Pinterest and Instagram. They have more tools than ever to learn about products, compare prices and gather insights—the options are evolving.
To attract these customers and succeed in a complex, fast-moving and hyper-competitive environment, retailers must change their game to remain relevant. They must become seamless retailers.
This is a future in which the retail organization becomes as connected as customers are. The focus is on reinventing retail operations across marketing, merchandising, supply chain and channel teams, talent and metrics— connecting isolated functions and roles in new ways.
How can retailers organize to meet consumers’ evolving needs without adding cost and complexity?
While there is no one-size-fits-all guide to becoming a seamless retail organization, the potential rewards are significant—so are the risks of inaction.
In Accenture’s experience, the seamless organization will focus on:
Consolidating retail channels
Transforming store operations
Evolving the retail supply chain
Expanding metrics and incentives
Converging retail merchandising and marketing
Accenture’s seamless journey starts with understanding consumer preferences and ends with helping retailers deliver that seamless experience. View the full results of our latest research study and learn more about building a seamless retail enterprise of the future at www.accenture.com/seamless.