Today’s customers want a unified, seamless experience when interacting with a retailer, regardless of the channel. To attract these customers and succeed in a complex, fast-moving and hypercompetitive environment, retailers must change the game to remain relevant. They must become seamless retailers.
For retailers seeking to create a connected customer experience, managing inventory across channels is one of the biggest barriers. This point of view explains how retailers can achieve effective cross-channel inventory management through governance, decision support, seamless execution, monitoring and continuous improvement.
While achieving completely integrated solutions for cross-channel inventory sharing is a multiyear journey, it is one that can be approached incrementally. We recommend a four-stage road map to begin reaping the benefits.
Accenture’s seamless journey starts with understanding consumer preferences and ends with helping retailers deliver that seamless experience.