Omnichannel sales are on the rise, and consumers want to move seamlessly across all channels—and merchants must deliver on these expectations. Too much is at stake if the payments industry ignores these stakeholders’ changing needs. Payments solutions must be as seamless as every other phase of the omnichannel experience. New entrants know this already, and are acting fast to fill the gaps.
This point of view explores seamless payments strategies that traditional payments players need so they do not get left behind. Opportunities to grow interchange revenue, improve relationships, enhance control of servicing experiences and influence customers’ payment preferences are there for the taking.
What does the future of payments look like? We asked consumers. Learn more in our Accenture 2014 North America Consumer Payments Survey.