The Retail Industry Leaders Association (RILA) in partnership with Auburn University and with sponsorship from Accenture share results from the third annual study on the State of the Retail Supply Chain.
The report findings reveal a heightened urgency by retailers and supply chain management (SCM) executives to shift from cost cutting to growth. The report also places emphasis on multichannel retailing and explores how retailers are working to meet the increased consumer demand for continual access to products from any channel.
The report data was compiled through a series of executive interviews and industry surveys with retailers across every segment of retail, with the goal of understanding the capabilities that drive exceptional retail supply chain performance. One hundred and ninety-nine retail supply chain executives took part in the research.
The most significant takeaway from the report centered on the importance of multichannel operations including fulfilment of .com, mobile, and tablet orders. The report states that electronic ecommerce sales have grown by more than 15 percent to $35.3 billion and total sales are 4.1 percent higher than the previous year, with predictions that e-commerce sales will grow 10 percent annually. A game changer for retailers, multichannel has added a new series of complex layers to the retail supply chain for SCM executives to adapt to.