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Revealing the values of the new energy consumer

Discover the opportunities for value creation in the evolving energy marketplace.


Around the world, utilities/electricity providers are facing a broad spectrum of opportunities and challenges. As the industry continues to respond to concerns over climate change, security of supply and volatile energy prices, new opportunities are emerging due to the introduction of disruptive technologies and associated value-added products and services. Smart technologies are enabling a marketplace for in-home consumer technologies, demand-side management programs and related support services.

This new Accenture research reveals fascinating insights into the opportunities for value creation in this evolving energy marketplace.

Explore consumer interest in a broad set of unconventional values and preferences:

How important would each of the following characteristics be in your selection of an electricity management program?

Click to enlarge.

Source: Revealing the Values of the New Energy Consumer, Accenture 2011

Download PDFRead the report [PDF 3.07 MB]

Key Findings

Revealing the Values of the New Energy Consumer explores the emergence of a new energy marketplace through a worldwide end-consumer survey looking at the preferences, opinions and priorities in beyond-the-meter products and services offered by utilities or other emerging providers.

Four key findings emerged:

  • Key Finding No. 1: While consumers regard their utilities as the primary provider for energy-related products and services, dynamic business models are emerging.

  • Key Finding No. 2: Price is the pivotal factor in the acceptance of electricity management programs, but price alone will not drive adoption.

  • Key Finding No. 3: A wide array of consumer preferences is driving the need for differentiated propositions and experiences.

  • Key Finding No. 4: Consumer will respond to programs that consider their full spectrum of values and preferences.


Listen to United Kingdom consumers opinions and preferences