Can anything be done to fix the economic dysfunction in sell-side research? Will Digital Technologies deliver on the promise to positively reshape sell-side research or will they enable even more disruption? With huge amounts of data publicly available the key question for sell-side research becomes more and more one of “how to raise above the noise?” Let´s be clear: Sell-side research will remain a key differentiated service offering, but it needs to be redefined. Investment banks need to view research as a key part of the service offering so as to help optimize revenues across the entire enterprise. So, how will they earn money with research?
In this paper, we look at how market positioning, content and delivery methods can play a significant part of firms’ total offerings for revenue and market share maximization.
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