As part of this research, we discovered that millennials are much like other shoppers—just a whole lot more connected. They have come to expect a seamless shopping experience and won’t hang around if they don’t find it. For retailers, the message is clear: Give them what they want, when they want it or risk losing them.
Millennials, those born between 1980 and 2000, make up a trillion-dollar demographic and are transforming shopping for everyone. If retailers want to give millennials the seamless experience they have come to expect, they must radically change the way they operate.
For more information, you may also view the Accenture Outlook article, "Who are the Millennial shoppers? And what do they really want?"
Accenture’s seamless journey starts with understanding consumer preferences and ends with helping retailers deliver that seamless experience. View the full results of our latest research study and learn more about building a seamless retail enterprise of the future at www.accenture.com/seamless.
Watch the video series below to find out what matters to the millennial shoppers and the experience they seek.