Skip to main content Skip to Footer


Automotive’s latest model: the circular economy

To sharpen competitiveness OEMs need to move beyond car sharing to gain the full value of the circular economy.


Original equipment manufacturers (OEMs) are already creating sustainable business models through remanufacturing, recycling, and more recently car and ride sharing. But a broader view of waste reveals much more potential still to be mined from the circular economy. Along with sharing and recycling, further approaches from product as a service, product life extension and circular supply chain are set to transform the automotive industry’s business models. Moving OEMs, in particular, out of the low-margin manufacturing end of the automotive game.



By driving circular economy principles throughout the value chain, automotive players get a multiplier effect. Combining vehicle design, manufacturing and distribution with product as a service and product life extension business models, provides the potential to lower the cost base by up to fourteen percent, according to Accenture Strategy research.

Take Jaguar Land Rover as one example. The automaker employs Recovery and Recycling and Circular Supply Chains to expand the value potential of circular. The result: Better control of the cost base and less waste. And heightened competitiveness.

Looking across industries to high tech, Cisco launched a pilot, “Cisco Certified,” that entails designing products with circular principles in mind. After launching into the market, these products continue on a near perpetual lifetime as customers take them back to Cisco for easier servicing, refurbishment and ultimately, reuse.


Stay In The Know

Receive e-mails from Accenture featuring new content that matches your interests.

Visit the subscription center to make your selections and subscribe to New from Accenture.

What can OEMs do to increase competitiveness?

Start by mapping out a circular economy strategy

Start by mapping out a circular economy strategy. Consider how circular value can be maximized. And which end of the value chain to play in to gain the most value.

Create ecosystems

Create ecosystems: When automotive players decide to engage in the circular economy, in whatever configuration of models and approaches, it’s likely they’ll need to partner to gain the horsepower to realize circular advantages.

Develop the right capabilities

Develop the right capabilities. Shifting to a circular business model will have substantial ripple effects across an organization since it requires major changes in how companies operate.



Peter Lacy

Peter Lacy

Managing Director
Accenture Strategy, Sustainability

Mail to Peter Lacy. This opens new window. Connect with Peter Lacy's Profile on LinkedIn. This opens a new window Twitter

View Profile

Mark Pearson

Mark Pearson

Senior Managing Director
Accenture Strategy, Automotive, Industrial, Infrastructure & Travel

Mail to Mark Pearson. This opens new window. Connect with Mark Pearson's Profile on LinkedIn. This opens a new window.

View Profile

Andreas Gissler

Andreas Gissler

Managing Director
Accenture Strategy, Products AIIT

Mail to Andreas Gissler. This opens new window. Connect with Andreas Gissler's Profile on LinkedIn. This opens a new window

View Profile