Data is flooding the mortgage landscape. It is revealing who potential borrowers are, what they need and how they behave. But lenders need to connect with borrowers earlier in the journey to homeownership.
This is where predictive mortgage acquisition comes in. It brings all the right tools together:
uses data management platforms that cull customer data from multiple sources to build customer insight based on how people behave online.
Artificial intelligence automates personalized marketing to acquire customers at scale, speed processes, limit resource use and cut costs.
Data-driven personalization is at the heart of predictive mortgage acquisition marketing. This means understanding the moments of truth where connections are made and relationships are deepened.
What lenders can do:
Analyze every touchpoint, assessing context, third-party search data and attributes to a granular level.
Build a digital advertising presence outside of the usual suspects like real estate or comparative mortgage sites.
Create a provider ecosystem to connect borrowers to value added services.
Continue to curate and deliver relevant messages and offers to mortgage customers after the deal is closed.