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PERSPECTIVES


More consumers prefer to watch video online than other types of media

Accenture senior manager of Strategy Ekta Malhotra explains how anytime, anywhere digital video consumption has reached an inflection point.
"While the move toward anytime, anywhere viewing has been carrying out for a number of years now, we've really reached an inflection point. ... for the first time, audiences are choosing to watch video content over other types of media."

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