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PERSPECTIVES


The digital video and connected consumer movement

Gavin Mann, Global Broadcast Lead at Accenture, discusses the profound changes taking place in video content consumption as viewers become more connected and consume less TV.



Are we watching the death of TV, on multiple screens? Not yet. But the way viewers consume video content is changing faster than ever before. TV’s undisputed popularity as the go-to entertainment device is ending. Now, as consumers shift their allegiance to other devices, media companies must identify new ways to package content and share it across multiple screens.

Please visit www.accenture.com/pulseofmedia to view our Pulse of Media study that gives additional insight into Digital Video and the Connected Consumer.

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