In today’s payments environment, it is not uncommon for companies to seek growth opportunities in new markets. But is success simply about taking a model that works at home and re-creating it abroad? Those that have entered new markets know that the answer is a resounding no.
Considering the extent of the market disruption that payments players must address, it is no surprise that they are intrigued by the possibilities for new revenues in new markets. Success means truly understanding all facets of target markets—accounting for differences in regulation, issuing, acquiring and security and compliance, and more.
This point of view offers thoughtful guidance for payments companies considering international expansion. It explores the high-level complexities to keep in mind. It also introduces distinct ecosystems that have their own regulatory, cultural and business process characteristics.
Learn more about our Payments Insights Series
What does the future of payments look like? We asked consumers. Learn more in our Accenture 2014 North America Consumer Payments Survey.