Established companies of tomorrow will look more like their smaller, disruptive competitors of today. Why? Mainly because of massive change in competitive and consumer needs, in fact 60% of consumers in the United States say they find it easy to switch from one consumer goods brand to another. These dictate equally massive transformation of company operating models.
Accenture, in conjunction with the World Economic Forum, has painted a vision of the operating model of the future for consumer industries.As your company reinvents itself, we see seven essential transformative characteristics in three main areas as key.