Accenture’s 2016 National Association of Broadcasters (NAB) Show program is a rich mix of workshops and demonstrations centered on themes that highlight the industry trends communicated by our clients. Demonstrations will showcase Accenture’s end-to-end service offerings and workshops will address topics that are essential in propelling the Broadcasting industry forward.
These shifts in delivery, devices, platforms, and viewing experiences have created tremendous opportunity for programmers and MVPDs to monetize live, time-shifted and library content. This kind of unprecedented confluence of events happens once a generation and with this opportunity also comes the need for solutions and services that the next generation of content delivery must offer in order to meet the industry's growth, scale and economic demands. Accenture’s selection of workshops and demonstrations will show the latest in innovative content delivery solutions and cover trending topics including: digital TV and broadcasting’s evolution.
This demonstration shows how broadcasters can launch a complete, compelling and innovative video platform in a reduced timeframe, leveraging AVS. Demo includes:
This workshop and demo discusses how broadcast companies can leverage Accenture’s Video Operations services to ensure consistent performance and stability in complex video content systems, including:
In its fifth year, The Future of Broadcasting discusses our:
Accenture’s new research report reveals important findings about consumer advertising preferences. Today’s consumers are demanding a superior viewership experiences with less ad interruptions. The industry should take notice, or ad blocking and churn are the risks.Schedule Appointment
This workshop discusses how clients can:
Connected TV devices such as Apple TV, Roku and Google Chromecast have profoundly changed the way audiences access content. These shifts and anti-competitive barriers to software and device innovation are at the heart of the FCC's new set-top box proposal that could stimulate more consumer choice in the set-top market. MVPDs and programmers need to understand the granular dynamics at play and prepare for the impact they will have on today's evolving pay TV viewing ecosystem.Schedule Appointment
Using advanced analytics to capture data across all audience touchpoints, broadcasters gain valuable insights that can help grow OTT subscribers, enhance customers’ viewing experiences, and improve monetization of buyer/seller ad inventory. Broadcasters also have much to gain from additional automated capabilities—such as inventory management, sales channel automation, and multimedia advertising—which present significant monetization opportunities. Accenture’s selection of workshops and demonstrations will show the latest in analytics and automation solutions.
This workshop will focus on how to monetize consumer insights with advanced analytics solutions and analyze the implications of the:
This workshop discusses the integration of multimedia sales automation and data analytics into Salesforce to help:
Although superplatforms offer competing video products, broadcasters have also benefited from their attractive low-cost cloud platforms and video services. YouTube, the Google-owned video streaming site, used by almost a third of all people on the Internet, published its “Top Trending Videos of 2015 (Global)”. And four of the ten most watched clips featured content from broadcasters such as NBC, ABC, CBS and iTV – clear marketing and awareness wins. With rapid shifts impacting the video value chain, broadcasters need to understand what is motivating these superplatforms and develop a strategy to both compete and cooperate across the ecosystem.
Workshop will discuss how broadcast companies can:
For today’s media company, smart cyber security defense includes, protecting against cyber-attacks, remediating vulnerabilities, automating threat intelligence and managing digital identities across many platforms and channels. Learn how Accenture helps organizations create and implement failsafe security architectures and processes to tackle these key security threats.
Accenture NAB Show
At the 2016 NAB Show® attendees representing every sector of the industry including Broadcast, Digital Media, Film, Entertainment, Telecom, Academia, Advertising, Online Video, IT, Virtual and Augmented Reality and more will converge in Las Vegas to embrace the immersive reshaping and new reality of media.
Dates: April 18 – 20
Location:Las Vegas, NV – Wynn Hotel (Tower Suites)
1. Nielsen “THE TOTAL AUDIENCE REPORT | Q3 2015”
2. Gfk “Ownership Trend Report”
3. RBC Capital Markets, “US Internet Sector Outlook” 2016
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