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NAB Show 2016
April 18-20


Accenture’s 2016 National Association of Broadcasters (NAB) Show program is a rich mix of workshops and demonstrations centered on themes that highlight the industry trends communicated by our clients. Demonstrations will showcase Accenture’s end-to-end service offerings and workshops will address topics that are essential in propelling the Broadcasting industry forward.

Accenture’s 2016 NAB Show Themes:


Next Gen

The Broadcasting industry is experiencing disruption at warp speed. Within just a few years consumers have dramatically shifted their viewing habits. In the U.S., 46% of households (HH) subscribe to at least one subscription video on demand (SVOD) service1 and 40% of HHs’ Over-The-Top (OTT) viewing is happening via Connected TVs.2 Not to mention the rise of Ultra HD (UHD), Virtual Reality (VR) and High-dynamic-range (HDR) imaging that’s transforming the viewing experience.

These shifts in delivery, devices, platforms, and viewing experiences have created tremendous opportunity for programmers and MVPDs to monetize live, time-shifted and library content. This kind of unprecedented confluence of events happens once a generation and with this opportunity also comes the need for solutions and services that the next generation of content delivery must offer in order to meet the industry's growth, scale and economic demands. Accenture’s selection of workshops and demonstrations will show the latest in innovative content delivery solutions and cover trending topics including: digital TV and broadcasting’s evolution.

Reshaping the TV Experience: Accenture Video Solution (AVS) 6.0 with StormTest® Automation
Digital Video Operations
Bringing TV to Life 6
The Future of Broadcasting
Advertising – The Connected Consumers Want a New Deal
Digital Delivery Factory
The New Video Ecosystem


Digital is the top growth driver within advertising and global digital ad spending is expected to grow from 36%3 in 2016 to 44%3 by 2018 – that’s a whopping $569 billion in spending. Marketers are increasingly making measurement and attribution their priority – and digital pure players are well positioned – combining technology with strong reach sets them apart from traditional media companies.

Using advanced analytics to capture data across all audience touchpoints, broadcasters gain valuable insights that can help grow OTT subscribers, enhance customers’ viewing experiences, and improve monetization of buyer/seller ad inventory. Broadcasters also have much to gain from additional automated capabilities—such as inventory management, sales channel automation, and multimedia advertising—which present significant monetization opportunities. Accenture’s selection of workshops and demonstrations will show the latest in analytics and automation solutions.

Digital Advertising & Video Analytics
Accenture Multimedia Ad Sales Solution



Superplatforms, such as Google, Facebook, Apple, and Amazon, offer both threats and opportunities across the value chain. They provide competing video products and are an increasingly important channel for consumers.

Although superplatforms offer competing video products, broadcasters have also benefited from their attractive low-cost cloud platforms and video services. YouTube, the Google-owned video streaming site, used by almost a third of all people on the Internet, published its “Top Trending Videos of 2015 (Global)”. And four of the ten most watched clips featured content from broadcasters such as NBC, ABC, CBS and iTV – clear marketing and awareness wins. With rapid shifts impacting the video value chain, broadcasters need to understand what is motivating these superplatforms and develop a strategy to both compete and cooperate across the ecosystem.

Workshop will discuss how broadcast companies can:

  • Address the challenging and competitive environment of the evolving digital video and advertising ecosystem
  • Prepare to set their own course that leverages their unique assets in new and smarter ways
  • Identify superplatform partnership opportunities

Cyber Security for the M&E Industry

The recent high-profile cyber-attacks on leading media and entertainment companies have elevated cyber security to global concern. Now media organizations are hyperaware of the need to protect both the enterprise and the key business asset – content.

For today’s media company, smart cyber security defense includes, protecting against cyber-attacks, remediating vulnerabilities, automating threat intelligence and managing digital identities across many platforms and channels. Learn how Accenture helps organizations create and implement failsafe security architectures and processes to tackle these key security threats.


NAB Trends


Accenture NAB Show

At the 2016 NAB Show® attendees representing every sector of the industry including Broadcast, Digital Media, Film, Entertainment, Telecom, Academia, Advertising, Online Video, IT, Virtual and Augmented Reality and more will converge in Las Vegas to embrace the immersive reshaping and new reality of media.

Dates: April 18 – 20

Location:Las Vegas, NV – Wynn Hotel (Tower Suites)


1. Nielsen “THE TOTAL AUDIENCE REPORT | Q3 2015”
2. Gfk “Ownership Trend Report”

3. RBC Capital Markets, “US Internet Sector Outlook” 2016

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