Consumers today demand convenience regardless of the shopping channel, they want the right item at the right time and value remains their highest priority. These are some of the consumer trends shaping the industry. But as consumers reach across channels to satisfy their needs, special interests and budgets, retailers and CPG companies are finding it harder to predict their needs and behavior.
To achieve high performance in this rapidly changing business landscape, retailers and CPG manufacturers must work together at the strategic business planning stage to get an integrated view of the opportunities and challenges. Also, putting the consumer at the heart of their business will help them gain deeper insights into purchase decisions.