With increasing options and the rise of private labels, competition is fierce in consumer packaged goods (CPG). Increase your shopper relevance to position your company for growth.
Consumer packaged goods companies with brand-name products have traditionally enjoyed strong customer trust and loyalty. With recent changes in consumers’ attitudes and financial circumstances, private-label players are challenging this market dominance and proving to be fierce competitors.
In this report, Accenture studies how CPG companies can use innovation and excellence at the point of purchase, and tools such as predictive analytics, to stay on top.