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TECHNOLOGY VISION 2017 - TREND 4


Design for Humans

#TECHVISION2017

Technology for people

No more working around machines, machines work around you

What if technology adapted to people? The new frontier of digital experiences is technology designed specifically for individual human behavior.

Technology is shrinking the gap between effective human and machine cooperation, and business leaders recognize that accounting for unique human behavior expands not only the quality of experience, but also the effectiveness of technology solutions. This shift is transforming traditional personalized relationships into something much more valuable: partnerships.

What's next
Understanding Behavior

EXPANDED PARAMETERS OF PERSONALIZATION

A REVOLUTION IN THE HUMAN RELATIONSHIP WITH TECHNOLOGY

Ever-growing customer expectations have pushed businesses toward offering ‘living services,’ driven by digitized products and more comprehensive personalization. But companies are also using an understanding of behavior to design technologies that are more adaptive, responsive, and aligned to the goals and actions taken by customers and employees alike.

Understanding behavior lets companies reimagine their relationship with people #TechVision2017

With more data on the ways people interact with technology, coupled with computing power capable of processing these massive streams of information, businesses are now redesigning everything from the interfaces customers and employees rely on, to the larger engagement journeys they make possible.

What's next
Watch the Video

Trend 4

In 60 seconds

What's next
Redefining Relationships

REDEFINING RELATIONSHIPS

BUSINESSES ARE SHIFTING FROM PROVIDER TO PARTNER

 

By considering and responding to human behavior, businesses have an unprecedented opportunity to transform their relationships with people.

With the power of partnerships, companies will find new opportunities to innovate, and new pathways into digital markets and industries. This is the approach that will deliver lasting value in the digital economy: technology that is designed to adapt to people, and put their goals first.

What's next
Download the Reports

TREND 4 REPORT

Design For Humans: Inspire New Behaviors

Becoming a partner demands fundamental shifts in the ways leaders think about their business. Find out how to Inspire New Behaviors in our trend report.

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