The relationships investors have with advisors are currently undermined by a lack of trust in the financial system. This is particularly true for the Millennials of the digital generation, or Gen D, which will become an increasingly key demographic.
Accenture research identified a significant investor segment that is defined by its behaviors rather than traditional demographics—Gen D. This generation’s use of digital technology will have a growing impact on the relationships these investors have with financial institutions and advisors—relationships that are being undermined by a lack of trust in the financial system.
In 2012, Accenture conducted a tandem study of financial advisors. A total of 400 US financial advisors took part in the online survey, revealing a Gen D advisor profile that closely corresponds to the investor segment.