Accenture conducted an online survey of 500 US consumers in September 2013. Based on their response, spending is expected to increase, consumers will be laser focused on discounts. While many plan to be finished with their retail shopping by the end of November, they’ll still be in the stores and online comparing prices (and aren’t afraid to return if they find a better deal).
The appeal of shopping on Black Friday is still alive and well. In fact, it’s the highest in 5 years. With retailers opening doors early on Thanksgiving, many are starting to consider this as “part of the event.” Though almost half (41 percent) still consider this a time to spend with family and won’t be shopping.