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HfS research: Accenture is the leader in digital marketing operations

Accenture has a “complete vision for digital marketing operations bolstered by smart acquisitions and complemented by automation,” according to the latest Blueprint Report by HfS Research

Overview

Accenture has been named as the leader—in both innovation and execution—in the HfS Research Blueprint Report: Digital Marketing Operations 2016.

HfS recognized that “Accenture maintains a focused approach on the end-to-end process, embedding automation and analytics to deliver business insights and outcomes”. The report also stated that Accenture’s “ability to replicate services across industry verticals and drive business outcomes is a testament to its talent and processes.”

HfS noted that “much of Accenture’s onshore staff are ex-agency talent, bringing an expertise and understanding of the traditional agency world with an eye toward the future” and that the “onshore/offshore balance is a smart approach to talent” with clients commenting that “Accenture flexes well in response to demand.”

The report also highlighted Accenture’s progress on embedding automation and vision for digital marketing operations evolution.

© Copyright HfS Research. Source: HfS Research Blueprint: Digital Marketing Operations 2016. December 2016 by Melissa O’Brien, Director, Digital Marketing Operations and OneOffice Customer Experiences

READ THE HFS RESEARCH BLUEPRINT REPORT: DIGITAL MARKETING OPERATIONS 2016 EXCERPT FOR ACCENTURE [PDF]

About the report

This is HfS Research’s first Blueprint dedicated solely to Digital Marketing Operations. The Blueprint explores the evolution of the Digital Marketing Operations market to a more agile, consumer-centric As-a-Service Economy that includes increasingly diverse talent, analytics, and platform-based services. The scope of the Blueprint includes marketing content development and management, campaign management, and analytics and reporting.

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