According to research firm HfS, “Accenture has positioned Digital to be the main engagement point for clients to access multiple skills.” The report says Accenture Digital melds “three allied practices: Accenture Analytics, Accenture Interactive and Accenture Mobility.”
The HfS report highlights two critical markets Accenture Digital serves:
Digital Customers, Channels and Markets: “The focus for Accenture … is to explicitly bring in Mobility as it works on designing, enabling and improving multichannel customer engagements, customer experience management [and] ecommerce optimization,” among other areas.
Digital Enterprise: “Accenture will … develop new platforms and business processes around digital in core operations. The initial initiatives are particularly geared around digital applicability in core operations in financial services and retail markets.”