Accenture’s research indicates that consumers trust information about their health up to 46 percent more often with provider-led insurers than traditional insurers.
Offering insurance is fertile ground for hospital systems that may want to build upon the relationship they have with patients, and offer an enhanced level of care and convenience. This is why increasing numbers of hospital systems (e.g., providers) are becoming health insurers. These healthcare hybrids are emerging as strong contenders in the health insurance marketplace.
Provider-led insurers are such strong contenders because they are built on a foundation of trust. According to Accenture research, a consumer’s trust in his or her doctor is the leading indicator of trust for a health insurer.1
1Regression analysis of the 2012 Accenture Healthcare Consumer Survey