Debunking myths about
the digital medicaid
consumer
the digital medicaid
consumer
Preconceived notions about the Medicaid population are causing payers and providers to miss opportunities to improve the way they engage, treat and manage this large segment.
Are you
ready for
the truth?
ready for
the truth?
DEBUNKING THE MYTHS
For more information
Michael Kovach
Consultant
Accenture Strategy
About the Research
This research is based on analysis of Medicaid-specific data from two Accenture Health surveys, the 2015 Health Consumer Survey, which captures consumer behavior, preferences and assessment of health insurance, and the 2015 Transparency Survey, which examines the sources of information consumers seek during their healthcare decision-making process, and how they perceive these sources.
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