Skip to main content Skip to Footer

LATEST THINKING


Guarding and growing personal data value

Organizations that demonstrate responsibility in the way they handle personal data today will lead the digital economy of tomorrow.

Overview

Personal data is business critical. However, the collection and use of personal data is being challenged by changing customer attitudes, increased government regulation and new sources of independent scrutiny. To preserve and even increase the potential of personal data, businesses need to embrace the principles of corporate digital responsibility to turn these potential risks into opportunities for differentiation and growth.

DOWNLOAD GUARDING AND GROWING PERSONAL DATA VALUE [PDF]

DOWNLOAD EXECUTIVE SUMMARY [PDF]

Key Insights

Business use of personal data is at risk
Despite the benefits, there is a growing challenge to the business use of data from changes unfolding among businesses’ key stakeholders, including customers, regulatory bodies and watchdogs. Accenture has identified a number of changes that are particularly important for organizations to understand if they hope to respond effectively.

Recommendations

Addressing personal data risk while stimulating innovation

Accenture believes five principles of digital responsibility—stewardship, transparency, empowerment, equity and inclusion—can address potential risks and fuel opportunities for growth and differentiation.

Research Findings

A Checklist for Action

Business use of personal data is under threat from a number of different sources, such as changing customer attitudes, increased government regulation and new sources of independent scrutiny.

DOWNLOAD THE INFOGRAPHIC: A CHECKLIST FOR ACTION [PDF]

Transforming Risks into Opportunities

Personal data is business critical. But new risks are emerging, threatening to reduce the availability and quality of personal data businesses can use. To turn these risks into opportunities for growth and differentiation, business need to embrace Accenture’s five principles of corporate digital responsibility.

DOWNLOAD THE INFOGRAPHIC: TRANSFORMING RISKS INTO OPPORTUNITIES [PDF]

Closing the Corporate Digital Responsibility Gap
Executives acknowledge the importance of the five principles of corporate digital responsibility: stewardship, transparency, empowerment, equity and inclusion. However, the actions taken by their organizations are falling short. Closing this gap can help unleash a number of key benefits, such as enhances customer loyalty and better product differentiation.

DOWNLOAD THE INFOGRAPHIC: CLOSING THE CORPORATE DIGITAL RESPONSIBILITY GAP [PDF]

About the Research

In an Accenture survey of nearly 600 businesses around the world, 79 percent of respondents said their companies collect data directly from individuals (through online customer accounts, for example) as well as from commercial or data-sharing partnerships, connected devices and third-party data suppliers. How organizations preserve and even increase the potential of personal data will determine whether they will feature among the leaders of the digital economy.

Read more about corporate digital responsibility:

About the Institute for High Performance

The Accenture Institute for High Performance develops and publishes practical insights into critical management issues and global economic trends. Its worldwide team of researchers connects with Accenture’s business leaders to demonstrate how organizations become and remain high performers through original, rigorous research and analysis.

About Accenture Security

Accenture Security offers holistic strategies and solutions to help clients prevent, intercept and remediate security risks, providing the resilience required to drive innovation, high performance and growth. With a focus on outcomes and the tight integration of security strategies with business goals, Accenture innovates with advanced, intelligent solutions that preempt, detect and respond to threats with agility. Accenture has more than 20 years of experience helping corporations and governments across the globe use security to both defend organizations against malicious threats and empower them to operate new business processes and drive innovation while maintaining acceptable levels of risk.

Authors

Tim Cooper
Senior manager in Accenture Strategy’s Sustainability practice, leading the global capability on digital responsibility

Mail to Tim Cooper. This opens a new window.
Linkedin

Ryan La Salle
Managing director of growth and strategy for Accenture Security, leading the strategic roadmap for the security practice – including offering development, industrialization, people agenda and delivery

Mail to Ryan La Salle. This opens a new window.
Linkedin

Kuangyi Wei
Thought leadership research associate manager for the Accenture Institute for High Performance

Mail to Kuangyi Wei. This opens a new window.
Linkedin