However, many are uncertain about what they should be doing to take full advantage of marketing's potential in the years ahead. Findings from our 2016 survey of 847 marketing executives across 15 industries in 12 countries, along with research from Accenture Strategy and Consulting, provide a better understanding of what lies ahead. These CMO insights—augmented by our own client experience and research—shed valuable light on how marketing will transform. Equally important, they provided insights into five things CMOs can do today to prepare for future success.+Download the full report +Download the infographic
For decades, CMOs have dreamed of the day B2Me marketing—characterized by deep, authentic and appropriately personal connections—would be viable. That day is upon us.
That transition will only accelerate between now and 2020. Some CMOs are struggling to adapt. Others, however, are seeing the coming B2Me shift as the perfect opportunity to step up and revitalize marketing, the brand and the business.