Hear from Accenture’s Jean-Pierre Stephan as he outlines the ways in which health plans have the power to shift consumer perceptions by giving them what they want.
Accenture conducted a survey of 2,000 US consumers to explore perceptions of what they need, expect and get from a health insurer across four primary areas of the healthcare decision-making continuum. researching symptoms, finding a doctor, seeking medical information and estimating costs. The consumers surveyed shared insights about the types of information they want most from their health plans:
Unbiased before accurate information.
Patient review information over quality information.
Quality of life information over medical information.
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