Have a data-driven approach
Data helps nonprofits know where to focus and what’s working, and provide a quantitative foundation on which to set goals and measure progress. Moreover, data collection isn’t only for large organizations. Small nonprofits need to be datadriven as well: to understand why donors give or how well programs are working.
Embrace your inner storyteller
To embrace your inner storyteller, your messaging platform should be flexible across all of your audiences. From donors and volunteers to program managers and impacted populations, it is critical to tailor your content and communications to each specific segment. And stories aren’t created in a vacuum: your audiences expect to co-create their experience with your brand—it’s a conversation, not a memo.
Engage audiences on different platforms
Meeting your constituents on their turf is the new reality. It’s about building a 360-degree understanding of your audience engagement. If you’re not pushing your message out through multiple channels, don’t expect folks to find you.
For nonprofit organizations focused on long-term growth and success, engaging your constituents is critical. This is a journey. By being data-driven, you understand who they are, where they engage, what they need and what resonates. This data helps you start authentic conversations and tell stories to connect with them. And these stories propagate through new channels, helping you engage new audiences on multiple platforms—and empowering your constituents to take your mission out into the world.